Best 10 Stores For Black Friday Deals Online and Instore: 2024

Black Friday shopping is one of the most anticipated shopping events of the year, and 2024 is no exception. With incredible discounts on everything from electronics to beauty essentials, this shopping frenzy offers something for everyone, both online and in-store.

The deals have been rolling out since early October, and with early Black Friday teaser deals and Cyber Week ahead, it can feel overwhelming to keep up.

We’ve handpicked the top stores for Black Friday to help you score the best bargains. From kitchen gadgets, fashion, or holiday gifts, we’ll guide you through the biggest savings from retailers like Best Buy, Walmart, Target and more. These Stores Offer The Best Black Friday Deals + Early Black Friday Deal Access

1. Amazon: Best for Online Shopping Deals

Every year, Amazon offers great deals and promotional codes on a wide range of products, including electronics, home goods, and fashion. Amazon’s deals typically start before Black Friday, with flash sales and limited-time offers. Some of the best Amazon deals include:

Amazon Devices: Smart speakers like the Echo Dot and Echo Show will be their lowest prices. As well as Fire TV's, Kindle e-readers & Ring cameras.
Clothing, Shoes, and Accessories: Major brands like Adidas, Nike, Under Armour, and Levi's will have big discounts on apparel and shoes including Amazon's own clothing brands
Toys & Games: Popular brands like Fisher Price, LEGO, Barbie, Marvel and more will all have major sales including coupons and BOGO free.
Subscription Services: There will be deals & longer than normal Fee trials on Prime video, Audible, Music Unlimited and Kindle Unlimited, normally only have 30 days free, but you will see trials for up to 4 months free!

2. Walmart: Best for In-Store and Online Savings

Walmart offers substantial discounts and hidden clearances on both online and in-store and begins November 11. Shoppers can expect a variety of items on sale during Walmart Black Friday, including:

Electronics: Brands like Samsung, Vizio, LG, and TCL 4K TVs are heavily discounted, with some doorbuster deals as low as $90 for a TV! Laptops, Headphones, cell phones & more will be at their lowest prices at Walmart for Black Friday.
Cookware: If you need new pots and pans you'll want to wait until Black Friday because you can get cookware sets up tp 70% off!
Small Appliances: Coffeemakers like Keurig will be their lowest prices of the year as well as waffle makers, instant pots, slow cookers and more.
Gaming Consoles & Video Games: Walmart will have bundle deals on PlayStation PS5, Xbox Series X, and Nintendo Switch and up to 60% off video games.
Toys: Walmart will have door buster deals on toys that will be lower than any other store out there!

3. Target: Best for Family Shopping

Target and its Black Friday/Cyber Week deals cover everything from clothing to home goods and electronics. Target has a new daily deal the entire month of November and an Early Black Friday starts November 7. Target Black Friday also offers early access to its deals for RedCard holders, which is a huge advantage for shoppers looking to snag products before they sell out plus an extra 5% off discount. Target also has a great price guarantee policy. If the price goes lower before Christmas you can get a refund! Some of the best Target deals include:

Clothes & Shoes: Target will have deep discounts on clothes and shoes for the entire family! It's a good time to stock up on new winter clothes as well as basics.
Video Games & Gaming Accessories: Target has new video game releases for 50% off. Headphones and other gaming accessories will also be deeply discounted.
Toys and Books: There will be promotions for $10 and $20 off toys and books! It's a great time to grab gifts not only for the holidays but for birthdays too.
Home Decor: Christmas decor will be hot buys, but linens, throw pillows, tabletop decor, wall art and more will be on sale from exclusive brands like Magnolia, Threshold and Opalhouse
Beauty: Makeup and beauty items will be really low prices including gift sets and bundle deals. Look for extra coupon savings and BOGO free offers.

4. Best Buy: Best for Electronics

Best Buy is the ultimate destination for Black Friday deals on electronics. Best Buy’s sales usually start before Black Friday and continue through the weekend, so you have plenty of time to score deals including:

Televisions: TV door buster deals is what Best Buy has always been known for and their yearly Black Friday deals never disappoint! Brands like Samsung, LG, Sony, and TCL. will have OLED models and 4K smart TVs with generous price cuts, but they sell out fast!
Laptops & Computers: Apple MacBooks and Laptops from HP, Dell, ASUS, Acer, and Lenovo will be on sale for some of the best prices you'll find. Affordable Chromebooks will have extra budge-friendly prices under $90. Gaming computers will also have big discounts especially if you shop through a cashback site.
Video Games & Consoles: The newest video games will be on Black Friday special and consoles like XBOX, Nintendo Switch and PS5 will have bundle deals that include free games or accessories.
Tablets: Apple iPad and Samsung tablets will be heavily discounts. Budget friendly options like the Kindle and cheaper Samsung models will be $100 or less.
Headphones & Smart Devices: Beats headphones will be a big bargain at Best Buy this Black Friday. Plus, smart watches, and smart speakers will be on sale up to 50% off.

PRO TIP: Best Buy also offers price matching during the Black Friday event to ensure customers get the lowest price, so if you find a lower price elsewhere, they will match it.

5. Kohl’s: Best for Clothing and Home Goods

Kohl’s is well-known for its incredible Black Friday discounts and Kohls Clearance Sales on clothing, footwear, and home decor. Kohl’s also gives shoppers Kohl’s Cash, which can be used for future purchases, making their deals even better. Kohl's lets you use multiple coupons on orders too! The first Kohl's Black Friday sale starts on November 8th. Look for savings on:

Winter Clothing: Kohl’s Black Friday includes massive markdowns on winter essentials like coats, jackets, and boots for the whole family. Popular brands like Columbia will be on sale as well as store brands like Tek Gear, SO and Croft & Barrow.
Instant Pot & Air Fryers: Small appliances like the Instant Pot, Ninja air fryers, slow cookers, and coffee makers like Keurig are amazing prizes especially when combined with Kohl's cash and coupons
Bedding & Bath: Kohl's will have pillows for as low as $2.50, throw blankets for $7 an bath towels as low as $2.50, plus use any available coupons to bring the prices down even lower.
Shoes & Boots: Kohl's discounts boots down to as low as $12! These will be the lowest prices of the year and they sell out fast. Sneakers and dress shoes will also be incredibly low prices.

PRO TIP: Kohl’s will have promo codes that you can stack to bring the prices down even lower!

6. JCPenney: Best for Affordable Fashion and Home Goods

JCPenney is a classic retailer offering Black Friday deals on everything from apparel to home decor. Known for its wide range of affordable products, JCPenney’s Black Friday sales are a great opportunity to snag discounts on items including.

Clothing for the Whole Family: JCPenney will be cranking out apparel deals, including discounts of up to 50-70% off on clothing for men, women, and kids. Popular brands such as Levi’s, St. John’s Bay, a.n.a., and Arizona will be very cheap.
Shoes: Expect big discounts on discounts on boots, sneakers, and dress shoes from Nike, Skechers, New Balance, and more.
Holiday Decor: JCPenney runs big promotions on holiday decor, including Christmas trees, wreaths, ornaments, and string lights, with discounts of up to 60% off.
Bedding: Savings of up to 70% off on bedding, comforter sets, and sheets from brands like JCPenney Home, Liz Claiborne, and Home Expressions.

7. Macy’s: Best for Fashion, Home and Beauty

Macy’s Black Friday shoppers are interested in fashion, beauty, and home products. Their in-store and online deals often include discounts on designer brands, making it one of the best places to shop for:

Perfume & Cologne: Discounts on designer fragrances are always part of Macy’s Black Friday sales, with up to 40-50% off popular brands like Versace, Chanel, and Burberry including perfume and cologne gift sets as low as $15 for smaller sizes.
Shoes & Boots: Macy’s offers deals on footwear, especially on boots and athletic shoes from top brands like UGG, Steve Madden, Michael Kors, and Nike.
Luggage Sets: Macy’s Black Friday deals often have deep discounts on luggage from brands like Samsonite, Travelpro, and American Tourister with discounts up to 60% Off.
Bedding & Bath: Score towels, pillows, and bed sheets for exceptionally low prices during Macy's Black Friday including designer brands like Ralph Lauren!

8. Sephora: Best for Luxury Beauty Products

If you’re looking for high-end beauty products, Sephora is your go-to store for Black Friday. Sephora Reward Members get access to special sales & discounts during Black Friday. Sephora’s deals during Black Friday include:

Luxury Makeup Brands: Sephora is the top store to buy luxury makeup brands during Black Friday. You’ll typically find discounts of 30-50% on products from brands like Fenty Beauty, Anastasia Beverly Hills, Huda Beauty, NARS, Urban Decay, Tarte, and Too Faced.
High-End Hair Products: Buy premium haircare brands like Olaplex, Briogeo, Living Proof, Amika, and Kerastase for extra low prices. Expect to see up to 60% on shampoos, conditioners, and styling products.
Skincare: Black Friday at Sephora will have nice discounts on luxury skincare brands like Drunk Elephant, Tatcha, Peter Thomas Roth, Sunday Riley, and SK-II. Expect to see discounts between 20-40% on serums, moisturizers, cleansers, anti aging and other skincare treatments.
Sephora Collection: The Sephora Collection will be the best value during Black Friday with up to 60% off on items like makeup brushes, eyeshadow palettes, lipsticks, and skincare including their gift sets. Thee also make great stocking stuffer gifts!

9. Ulta: Best for Beauty Deals

Ulta offers incredible discounts on skincare, haircare, makeup, and beauty tools, featuring both drugstore and luxury brands. There will be coupon codes to bring the prices online and instore down even lower. Plus, Ulta has special promotions that gives free gifts with. Score deals including:

Makeup Gift Sets: Ulta’s Black Friday sale often features exclusive makeup gift sets from brands like IT Cosmetics, NARS, Tarte, and Smashbox, which are perfect for gifting or building your own beauty collection at a lower price.
Shampoo & Conditioner: There will be great discounts on haircare products from high-end brands like Redken, Biolage, Pureology, and Living Proof, with discounts ranging from 30-50% off shampoos, conditioners, and styling products including bundle deals that will be amazing value.
Stocking Stuffers: Ulta usually features a wide selection of affordable beauty stocking stuffers, including mini lipsticks, hand creams, nail polish, and bath bombs, with prices starting as low as $3.
Free Gifts: Ulta is known for offering “gift with purchase” promotions during Black Friday. These deals often include free Ulta beauty bags or deluxe samples with a certain purchase amount or brand. Ulta is extra generous with their free gifts during Black Friday, don't miss out!

PRO TIP: Ulta’s online sales are just as good as their in-store promotions, and rewards members get extra perks and discounts. Also, check out The Gifts Are Here: Ulta Birthday Gifts 2024 (Updated)

10. Nike: Best for Sneakers and Athletic Clothes

Nike will have 20-30% off coupon codes that can be used with their already marked-down Black Friday prices. Nike's Black Friday deals will include:

Popular Sneaker Styles: Nike will have sales on their most popular sneaker models, including Air Max, Air Force 1, Nike React, Pegasus, Blazer, and Cortez. Discounts will range from 40-60%, but sometimes specific styles can be marked down by as much as70%.
Running Shoes: Nike's running shoes are incredibly popular Black Friday items! Running shoes like the Nike ZoomX, Nike Zoom Fly, and Nike Pegasus, are always part of the sale. Runners can find deals of 20-40% off, making it a great time to upgrade to the latest model or stock up on a second pair.
Activewear & Performance Clothes: Nike’s workout clothing, including leggings, compression gear, running tights, and performance shirts, will be on sale during Black Friday. Items in the Nike Pro, Dri-FIT, and Therma lines will be the best value during Black Friday.
Hoodies & Sweatshirts: Nike hoodies, sweatshirts, and fleece items are a Black Friday favorite every year. Hoodies for kids and adults will be at their lowest prices and make great gifts.

One of my biggest Black Friday Tips is to shop early! Many of these sales will begin before the traditional after-Thanksgiving sale and will actually start at the beginning of November! If you find a better price later you could always get a price adjustment or return and rebuy.