Here Are 6 Ways To Get Free Baby Formula Samples

Get the BEST free baby formula samples and learn about free programs from formula companies, baby registries, healthcare providers, government assistance, local resources, and online platforms to ease the cost of feeding your infant.

 

If buying baby formula feels like a budget buster, don’t worry - there are ways to score it for free! Parents can snag full-size bottles and free samples through all kinds of programs. Some are income-based (like WIC), others are government-backed and a few are just generous brands sharing the love. Bonus: many of these programs also toss in free diapers, free baby stuff and other free samples to sweeten the deal.

Sure, you might need to make a few calls or clip a coupon or two, but the payoff? It's totally worth it.

Quick heads-up: Free samples are awesome, but your baby’s health comes first. Always check in with your pediatrician before switching formulas or trying something new. They’ll help you make the best choice for your little one.

1. Request Free Samples From These Baby Formula Companies

When it comes to scoring baby formula without draining your wallet, the big-name brands are where it’s at. Companies like Enfamil, Similac, Gerber, and Dr. Brown’s love to spoil new parents with freebies, samples, and sweet rewards - just for signing up.

• Enroll in Enfamil Family Beginnings® and you could snag up to $400 worth of goodies! I'm talking free formula samples, coupons, Belly Badges (adorable milestone markers) and more. It’s one of the best baby boxes out there and those mini formula cans are lifesavers. I leaned on them hard during the 2021 recall chaos - no frantic store runs, just peace of mind and a chance to test new options.
• Join MySimilac Rewards and you’ll get a treasure trove of up to $400 in freebies, including formula samples, coupon checks and other perks. Even if you’re planning to breastfeed, having a backup stash is smart (especially for those uh-oh moments when you need to supplement).
• Gerber Baby Nutrition Kit has got your back with free samples, coupons and helpful info. Just call their Parent Resource Center or hop on their website to request your kit.
• Dr. Brown's are giving away a free full-size 12 oz. can of their formula. No strings, just a generous helping of baby goodness.

2. Create a Baby Registry and Score Free Store Credit

If you’re expecting in 2025 and love a good freebie (who doesn’t?), baby registries are your golden ticket. Not only do they help your friends and fam know what you actually need, but they also come packed with perks for you and your little one. Here’s the scoop on the best ones out there:

• Babylist Registry:  Babylist is like the cool kid of registries because it lets you add gifts from any store. Knock out a few simple tasks and you’ll unlock their Hello Baby Box that's stuffed with free samples and surprises. Plus, you get a 15% completion discount to help with those last minute must haves.
• Amazon Baby Registry Free Stuff: Amazon’s registry is basically a baby jackpot. You’ll get free formula samples, a 15% discount, formula coupons and a super easy way for loved ones to send gifts straight to your door. BONUS: They often run promos that give you free store credit when you spend a certain amount on baby gear which are perfect for stocking up on formula.
• Target Baby Registry: Target keeps it classic with free samples, completion discounts and exclusive Target Circle coupons that last all year. Right now, they’re also tossing in a free Shipt membership (worth $99!) when you sign up. That’s free delivery on diapers, wipes and those midnight snack runs (no judgement).
• Walmart Baby Registry: Walmart’s registry is super easy to set up and they’ll send you a huge welcome box full of samples and full-size goodies. While they don’t offer a completion discount, they do give new moms a free postpartum box (because you deserve some pampering too).

PRO-TIP: Keep an eye out for special promos from Amazon and Target. Spend a little on baby essentials and you could earn free store credit, which you can use toward formula or other baby must-haves. Stack those deals with coupons and discounts and you’re basically winning parenthood.

3. Ask Your Doctor and Medical Professionals

Here’s a little secret: your healthcare provider might be sitting on a stash of free baby formula samples and they’re totally up for grabs! Formula brands love to stock up pediatricians and hospitals with goodies to hand out to new parents. Sometimes you’ll even score free baby food samples too. So don’t be shy - ask your doc or nurse what’s available (they're usually more than happy to hook you up).

You just rocked childbirth like a champ (go you, Mama)! Now before you roll out of the hospital with your precious bundle, make sure to scoop up all the freebies they’re offering. While every hospital’s freebie stash is a little different, here’s a peek at what you might find in your new mom loot bag:

• Diapers
• Wipes
• Petroleum jelly (for diaper rash & circumcision healing)
• Baby hats
• Swaddles
• Nasal bulb
• Formula
• Baby comb
• Pacifier
• Digital thermometer
• Alcohol wipes (to clean the baby's umbilical cord area)
• Baby Wash (if you elect to have baby's first bath in the hospital)
• Recovery/nursing gown
• Pads
• Disposable mesh underwear
• Witch hazel pads
• Perineal spray
• Ice packs
• Heating pads
• Breast pads
• Nipple cream
• Nipple shields and latch assist
• Painkillers like Tylenol & Ibuprofen
• Stool softeners
• Basic toiletries like Toothbrush, Toothpaste and Soap
• Anti-slip socks

4. Explore Government Programs Like WIC and SNAP

There are two vital government programs, WIC and SNAP, which can offer significant support when it comes to formula and infant needs. You should explore both programs as each covers different things and you may be eligible for both. They are valuable resources.

WIC Benefits and Eligibility

Women, Infants & Children Program (WIC) is like a hug from the government for moms who need a little extra support. If you qualify, you can get free or discounted baby formula, plus other healthy foods to keep your kiddo growing strong. Eligibility is based on income - like in Pennsylvania back in 2021, a family of two needed to make less than $32,227 a year to qualify.

Once you're in, you’ll get vouchers or checks to use at approved grocery stores. Just hand them over at checkout and walk out with formula, cereal and other nutritious goodies - no stress, no extra cost.

SNAP Coverage for Baby Formula

Supplemental Nutrition Assistance Program (SNAP) is another awesome resource. If you're eligible, you can use your EBT card to buy baby formula at participating stores. It’s a simple way to stretch your budget and make sure your baby’s belly stays full.

5. Check with Local Food Banks and Churches

Your local community can be of assistance too. Help might come in the form of a local food bank or the church down the street. Both offer opportunities for a helping hand and a kind word!

Finding Local Food Banks: There are several online resources like Feeding American website and the Hunger Free America website that have an online data bases that can help you locate a food bank or pantry near you.  You can also call 211, which is a non-emergency number that will help to find local assistance. It’s available in all 50 states and is completely confidential.

Church Support: Local churches are a valuable resource in communities. Church members and volunteers organize formula drives, create donation bins, and help to connect families with available resources. They can be extremely helpful in addressing specific needs like soy-based formula or formula for preemies.

6. Browse Online Platforms and Wholesale Clubs

Free stuff apps and platforms like Freecycle, Craigslist, and Facebook Marketplace may be a place you might find formula and other baby items. Often, babies outgrow things or their dietary needs shift and parents have too much. They are just looking to gain space back and put the offer out to anyone within the community that might be able to use it. When using these means, you should be very picky about it — inspect the packaging, check the “use by” dates, and be vigilant in noting the color, taste, and smell.

BJ's Wholesale, Costco, and Sam's Club are wholesale clubs that can help enhance your savings on formulas. They sell it in bulk (multi-packs or larger containers) allowing you to pay less per ounce than it would be if you bought it in a grocery store in a smaller quantity. Always use that to your advantage when you can.